The economic impact of the COVID-19 pandemic in India has adversely hit the women Self Help Groups (SHGs) from vulnerable communities. With their source of income hit hard, they are struggling to make their ends meet and sustain their livelihoods. Currently, SHGs lack access to an online e-commerce platform and this initiative aims to address that gap. The current project requires a high decibel marketing campaign across various media channels to bring high consumer awareness. ROCF is now trying to raise funds for enabling SHGs to promote their products online and help them become self-reliant communities.
