The economic impact of the COVID-19 pandemic in India has adversely hit the women Self Help Groups (SHGs) from vulnerable communities. With their source of income hit hard, they are struggling to make their ends meet and sustain their livelihoods. Currently, SHGs lack access to an online e-commerce platform and this initiative aims to address that gap. The current project requires a high decibel marketing campaign across various media channels to bring high consumer awareness. ROCF is now trying to raise funds for enabling SHGs to promote their products online and help them become self-reliant communities.

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Sharat Hegde

Nagesh Karuturi

Founder Director

A management professional with 24 years of experience in international leadership positions in India, Africa, South Asia, Europe, and the United Kingdom, graduated from India’s Symbiosis Institute of Business Management with an MBA in marketing. He has led teams of up to 6500 personnel and has executed top-notch processes for sales, operations, human resources, quality assurance, and auditing. He has led and carried out programs for vulnerable communities in India and Africa, focusing on education, economic empowerment, life skills, the environment, sanitation, healthcare, and nutrition. In 2011, the Lions Club International Foundation awarded him the Melvin Jones Fellowship for his humanitarian work, and in 2014, the Lions Club International President’s Certificate of Appreciation was given for his outstanding accomplishments in carrying out the organization’s mission.​